This interview is part of Marketo’s “Ask the CMO: Marketing for Growth” series, which explores how marketing is helping to drive business at high-growth Special leads companies. In this session, we’ll look at an interview with Adam Berke, the President and CMO at AdRoll. AdRoll At A Glance: Year Founded: 2007 Size of Marketing Team: 42 Marketing Stack Components (CRM, social listening, etc.): CRM, Data Enrichment & Standardization, Webinar Platform & Special leads Predictive Scoring,
Marketing Automation Q&A: 1. You’re part of AdRoll’s founding Special leads team – what’s the biggest difference about your marketing strategy today as compared to year one? We have much better alignment with two key teams: Sales and Finance. We’ve done a lot of work to better understand the customer lifecycle and how Marketing can make an impact at each Special leads stage. This helps us work with Finance to hit our forecasts and helps Sales by allowing them to spend more time working closely with their best prospects and automating the Special leads rest. 2. In addition to revenue growth,
This interview is part of Marketo’s “Ask the CMO: Marketing fo Special leads Growth” series, which explores how marketing is helping to drive business at high-growth companies. In this session, we’ll look at an interview with Adam Berke, the President and CMO at Special leads AdRoll. AdRoll At A Glance: Year Founded: 2007 Size of Marketing Team: 42 Marketing Stack Components (CRM, social listening, etc.): CRM, Data Enrichment & Standardization, Webinar Platform & Predictive Scoring, s. Now, any time we have an idea or project we want to do, we have to ask the question,